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SWPD Inc. | London, ON

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Business professionals who want to be the best at what they do.

Adaptable training, customizable for any industry or organizational structure—Small, mid-sized or Fortune 500

Sandler Training is a world leader in innovative sales and sales management training.  We've taught our distinctive, non-traditional selling system and highly effective management training methodology to hundreds of thousands of sales people and sales managers across the globe.  Sandler recognizes and capitalizes on the power of reinforcement.  Understanding and implementing a complex set of human attitudes, behaviours and techniques is not a "quick fix" solution that can occur in a one-day, or two-day seminar.  These are sustained changes that produce lasting results through the use of participatory and recurring training and strategic development programs.   


Ongoing reinforcement keeps tactics and strategies fresh and in daily use, continually strengthening new behaviours, habits and beliefs.  Our philosophy embodies a comprehensive approach to selling, the mastery of revolutionary consultative techniques, and an entirely new attitude towards the sales management processes.

Whatever your company's size and goals

We’ll work with you to design a training solution that matches your needs.

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Do you worry about knowing if your training investment will be
fully leveraged?

Choose the sales training program that allows you to measure results. Sandler Certification delivers measurable results at every step as participants progress from competent to proficient.

Explore some of today's top-performing programs to see if we're a fit for you.